Valentino Bogliacino Bueno

Responsible for the strategy, development, design, and site performance of the Modernized Pottery website. Tactics used include, but are not limited to SEO, product attribution management, product navigation, internal search optimization, and website curation. Responsible for tracking KPI’s to monitor business health and product development insights as well as product development and overall website management.

Defined the long-term vision and roadmap for the e-commerce site starting from the launch of the Modernized Pottery website.

Serve as brand manager for Modernized Pottery ensuring that products offered resonate with current and potential customers

Responsible for merchandising product offerings and daily quality assurance of the teamson.com website and teamson-wholesale.com. Analyze and evaluate the company’s online retail presence in the market to continuously improve customer experience, produce web content, and develop new promotional email campaigns.

Special projects include, but not limited to:

Driving new site structure that impacts all site products, yielding more targeted product offerings within a refined shopping experience.

Social Media influencer management.

New application testing and updates to the eCommerce platform (Shopify).

Execution and evaluation of Teamson’s first external customer survey.

Along with all the responsibilities of a Startender outlined below, I am also a main contact for other Startenders, guests, and third-party vendors. Main responsibility includes training new bartenders on rules, policies and setting them up for success. I also track behind-the-bar inventory and stock levels and improve efficiencies for everyday work.

As a Startender, my first duty is to interact with customers and assess their needs, so that I can more confidently guide them through the available menu options. I follow all laws set forth by the state of Texas by checking customer’s identification and confirming it meets the legal drinking age before preparing alcohol or non-alcohol beverages for brewery patrons. By staying guest focused, I am able to nurture excellent relationships and guide each patron through a unique drinking experience.

Combine core tasks of the Regional Marketing and Site Coordinator role with overseeing high-level planning of balfour.com. I coordinated and was part of a team that executed the overhaul of the entire balfour.com website to showcase the available products while ensuring content is impactful by maintaining elevated standards to the quality of all elements that have an effect on the Balfour brand and its partners. 

Implement and optimize site merchandising strategies that focus on conversion, SEO, maximizing guest engagement, and frictionless shopping. Tactics include: school optimization, cross-sell/up-sell, and item data remediation.

Coordinated with small colleges and major universities across the southeast region and our intern team, to create compelling marketing and student engagement plans for promotional events. I developed captivating product content that was included in sales presentations, support materials, videos, website copy, social media posts, and other digital and print content.

Functioned daily as a reliable contact for sports teams and managed the athletic department’s social media platforms. I fostered a lasting relationship between the university athletics, the student body, and the wider community by publishing content on different channels and evaluating analytics that resulted in increased game attendance and social media interaction.

MBA Candidate

Magna Cum Laude

Magna Cum Laude